The details
guests feel but
cannot name.
The details
guests feel but
cannot name.
Designing the invisible layer
of luxury wellness spaces.
The felt difference between
how a space looks and how it actually lands in the body.
Designing the invisible layer of luxury wellness spaces. The felt difference between how a space looks and how it actually lands in the body.
Designing the invisible layer of luxury wellness spaces. The felt difference between how a space looks and how it actually lands in the body.
The Idea
The Idea
The
Idea
Every luxury wellness space has the visible layer, architecture, materials, treatments.
Every luxury wellness space has the visible layer, architecture, materials, treatments.
Every luxury wellness space has
the visible layer, architecture,
materials, treatments.
Then there is the layer beneath.
Then there is the
layer beneath.
The temperature of a welcome. The scent that shifts
as you enter the spa floor. The weight of a door, the sound that closes a session.
The temperature of a welcome. The scent that shifts as you enter the spa floor. The weight of a door, the sound that closes a session.
It’s why one property lingers in memory while another
simply passes through.
It’s why one property lingers in memory while another simply passes through.
That layer is what we design.
That layer is
what we design.
What
We Do
A consulting practice for luxury hotels, spas and wellness brands.
We design the invisible layer—the sensory atmosphere, transitions and rituals that shape how a property is experienced.
Our work begins with the property’s story, setting and guests. It can extend from arrival and shared spaces to guest rooms and wellness areas.
Sensory Atmosphere — Scent, light, sound, temperature and materials, considered from the guest’s perspective.
Transitions — How the experience changes as guests move between spaces, from arrival through departure.
Ritual & Pacing — From a personal evening ritual to an immersive signature experience: what happens, what it means and how it unfolds.
For existing properties, we identify what needs refining. For new developments, we help shape the experience from the outset, working alongside the design team.
What We Do
A consulting practice for luxury hotels, spas and wellness brands.
We design the invisible layer—the sensory atmosphere, transitions and rituals that shape how a property is experienced.
Our work begins with the property’s story, setting and guests. It can extend from arrival and shared spaces to guest rooms and wellness areas.
Sensory Atmosphere — Scent, light, sound, temperature and materials, considered from the guest’s perspective.
Transitions — How the experience changes as guests move between spaces, from arrival through departure.
Ritual & Pacing — From a personal evening ritual to an immersive signature experience: what happens, what it means and how it unfolds.
For existing properties, we identify what needs refining. For new developments, we help shape the experience from the outset, working alongside the design team.
What We Do
A consulting practice for luxury hotels, spas and wellness brands.
We design the invisible layer—the sensory atmosphere, transitions and rituals that shape how a property is experienced.
Our work begins with the property’s story, setting and guests. It can extend from arrival and shared spaces to guest rooms and wellness areas.
Sensory Atmosphere — Scent, light, sound, temperature and materials, considered from the guest’s perspective.
Transitions — How the experience changes as guests move between spaces, from arrival through departure.
Ritual & Pacing — From a personal evening ritual to an immersive signature experience: what happens, what it means and how it unfolds.
For existing properties, we identify what needs refining. For new developments, we help shape the experience from the outset, working alongside the design team.
Most spaces are designed for the eye.
We design for the nervous system.
Most spaces are designed for the eye.
We design for the nervous system.
Most spaces are designed
for the eye. We design for
the nervous system.
The feeling is designed
The feeling is designed
A place should feel as considered as it looks.
Whether you’re developing a new property or refining an existing one, let’s begin the conversation.
A place should feel as considered as it looks.
Whether you’re developing a new property or refining an existing one, let’s begin the conversation.
What lies
beneath the
surface
Most guests cannot explain why one property stays with them and another does not. They mention the treatment or the view. What they’re actually describing is quieter: the pacing, the atmosphere, the precise details that disappear into feeling.
Sota Atelier exists to design that
layer with intention.
the lens
It started in 2018 in Miami. In the middle of a high-pressure corporate role at UBS, struggling with anxiety I couldn’t name, a single healing session shifted something in my body I still didn’t have language for. That was the beginning.
While supporting ultra-high-net-worth clients, I learned what it means to truly hold someone at the highest level.
Outside of work, I went deeper into meditation, breathwork, sound healing and ancestral traditions.
In 2024, I completed my yoga teacher training and began creating wellness experiences. Teaching the closing practice at a retreat at Villa Bokeh in Guatemala made it clear: what I loved most wasn’t standing at the front of the room. It was shaping the experience in the room.
Years spent as a guest at Four Seasons, Aman, Six Senses and other wellness properties sharpened my understanding of what makes an experience stay with you.
But I also kept visiting beautiful places where something didn’t quite feel right. A treatment would end abruptly. The atmosphere would disappear between one room and the next. Small things, but enough to change how the whole experience felt.
It became a recurring frustration: the setting was so considered, yet parts of the experience seemed to have been left to chance. I found myself thinking about what I would do differently—not to the architecture, but to what happened inside it.
That is why I created Sota Atelier.
That attention is the foundation of every engagement at Sota Atelier.
the name
Sota [so-tah] · Catalan · beneath, below, under.
Atelier · a workshop of intentional craft.
What lies
beneath the surface
Most guests cannot explain why one property stays with them and another does not. They mention the treatment or the view. What they’re actually describing is quieter: the pacing, the atmosphere, the precise details that disappear into feeling.
Sota Atelier exists to design that layer
with intention.
the lens
It started in 2018 in Miami. In the middle of a high-pressure corporate role at UBS, struggling with anxiety I couldn’t name, a single healing session shifted something in my body I still didn’t have language for. That was the beginning.
While supporting ultra-high-net-worth clients, I learned what it means to truly hold someone at the highest level.
Outside of work, I went deeper into meditation, breathwork, sound healing and ancestral traditions.
In 2024, I completed my yoga teacher training and began creating wellness experiences. Teaching the closing practice at a retreat at Villa Bokeh in Guatemala made it clear: what I loved most wasn’t standing at the front of the room. It was shaping the experience in the room.
Years spent as a guest at Four Seasons, Aman, Six Senses and other wellness properties sharpened my understanding of what makes an experience stay with you.
But I also kept visiting beautiful places where something didn’t quite feel right. A treatment would end abruptly. The atmosphere would disappear between one room and the next. Small things, but enough to change how the whole experience felt.
It became a recurring frustration: the setting was so considered, yet parts of the experience seemed to have been left to chance. I found myself thinking about what I would do differently—not to the architecture, but to what happened inside it.
That is why I created Sota Atelier.
That attention is the foundation of every engagement at Sota Atelier.
the name
Sota [so-tah] · Catalan · beneath, below, under.
Atelier · a workshop of intentional craft.
What lies
beneath the
surface
Most guests cannot explain why one property stays with them and another does not. They mention the treatment or the view. What they’re actually describing is quieter: the pacing, the atmosphere, the precise details that disappear into feeling.
Sota Atelier exists to design that layer with intention.
the lens
It started in 2018 in Miami. In the middle of a high-pressure corporate role at UBS, struggling with anxiety I couldn’t name, a single healing session shifted something in my body I still didn’t have language for. That was the beginning.
While supporting ultra-high-net-worth clients, I learned what it means to truly hold someone at the highest level.
Outside of work, I went deeper into meditation, breathwork, sound healing and ancestral traditions.
In 2024, I completed my yoga teacher training and began creating wellness experiences. Teaching the closing practice at a retreat at Villa Bokeh in Guatemala made it clear: what I loved most wasn’t standing at the front of the room. It was shaping the experience in the room.
Years spent as a guest at Four Seasons, Aman, Six Senses and other wellness properties sharpened my understanding of what makes an experience stay with you.
But I also kept visiting beautiful places where something didn’t quite feel right. A treatment would end abruptly. The atmosphere would disappear between one room and the next. Small things, but enough to change how the whole experience felt.
It became a recurring frustration: the setting was so considered, yet parts of the experience seemed to have been left to chance. I found myself thinking about what I would do differently—not to the architecture, but to what happened inside it.
That is why I created Sota Atelier.
That attention is the foundation of every engagement at Sota Atelier.
the name
Sota [so-tah] · Catalan · beneath, below, under.
Atelier · a workshop of intentional craft.
Spaces We Study
Ongoing observations
from properties we have visited
The hvn
london
La mer spa at le barthélemy
saint barth’s
Guerlain Spa at Four Seasons
Montreal
Six Senses
Ibiza
Spaces
We Study
Ongoing observations
from properties we have visited
The hvn
london
La mer spa at le barthélemy
saint barth’s
Guerlain Spa at Four Seasons
Montreal
Six Senses
Ibiza
Spaces
We Study
Ongoing observations
from properties we have visited
The hvn
london
La mer spa at le barthélemy
saint barth’s
Guerlain Spa at Four Seasons
Montreal
Six Senses
Ibiza
Work
with Us
Every engagement begins with
a conversation.
We work with a small number of properties and brands at a time.
For existing properties
The Sota Assessment begins with two days on-site, experiencing the agreed spaces as a guest. We identify what works, what interrupts the experience and where to focus first.
For properties in development
We work alongside owners and design teams from early concept through opening and post-opening assessment.
The work includes sensory and ritual briefs, reviews at key design milestones, and on-site evaluation before and after opening. We remain involved as the project takes shape, helping carry the original intention into what guests actually experience.
Each development engagement is scoped to the property.
Every engagement begins with
a conversation.
We work with a small number of properties and brands at a time.
For existing properties
The Sota Assessment begins with two days on-site, experiencing the agreed spaces as a guest. We identify what works, what interrupts the experience and where to focus first.
For properties in development
We work alongside owners and design teams from early concept through opening and post-opening assessment.
The work includes sensory and ritual briefs, reviews at key design milestones, and on-site evaluation before and after opening. We remain involved as the project takes shape, helping carry the original intention into what guests actually experience.
Each development engagement is scoped to the property.
Every engagement begins with
a conversation.
We work with a small number of properties and brands at a time.
For existing properties
The Sota Assessment begins with two days on-site, experiencing the agreed spaces as a guest. We identify what works, what interrupts the experience and where to focus first.
For properties in development
We work alongside owners and design teams from early concept through opening and post-opening assessment.
The work includes sensory and ritual briefs, reviews at key design milestones, and on-site evaluation before and after opening. We remain involved as the project takes shape, helping carry the original intention into what guests actually experience.
Each development engagement is scoped to the property.
Tell us about your property
or project. We will be in touch.
Tell us about your property or project. We will be in touch.
Tell us about you property
or project. We will be in touch.
